VAS

VAS aim was to deliver the best and most exceptional service possible. However, they quickly discovered this wasn't enough to set them apart from the competitors. They took a unique approach compared to the thousands of other HVAC and mechanical companies. Their strategy was to develop a visual identity and branding that would help their target audience locate them in a sea of advertising. They want visuals that spoke to HVAC while also allowing them to show off their many other strengths, rather than resorting to the "fire and ice" concept. This "fire and ice" effect was revisioned and created using a duotone palette, yet its quality and dependability are echoed in a strong, durable typography.